almost every night created, 100,000 in economic value. incredible opportunities for doing this in job creation and safety and quality of life and really improving the lives of americans. so it did develop the strategies of 30-plus page document to the agencies of government that they have to work up the data and they have to make this stuff available in the way that we collect it, and use it and public information should remain public and we are going to drive that forward. >> there are a lot of things in the strategy around and the use of mobile government and how we summarize the... and think about the 21st century government in that way. and the policy that launched a couple of weeks ago and so much more is being formed that i think will be very transformational in the years to come. >> wh, digital gov in the

document, the digital updates, if you are like me you can experience it in a twitter boot strap format. and you can go through that, and i encourage you to not only download it, you know, and pay attention to what was going on and start using the data and start using... available and more importantly think about what are the next level? what is the next gps? how can we foster that? and then give that to us. you know, connecting on twitter, follow up on the... (inaudible) sector and today and just let us know. you know, it is actually going to come from here, the government needs to open up this data. we are furosiously doing that (inaudible). >> just to carry the area one step further and, actually... (inaudible) obama created. you want to project?

>> okay. thank you. >> (inaudible) created that the us (inaudible) and job really is to be an internal changing in the (inaudible) and the way that we think about is it an incubator in the government. it is not to incubate the economy, it is to execute projects and it is actually... (inaudible) program and the present priorities. one such program that is really focused up to date is presidential innovations for... shall we go through... okay. so, then and as an effort that, really have the idea for, basically made... and the whole

idea is an amazing... and the government to work with all of the innovators on game-changing that they can actually move forward and... money, and improve it in the lives of americans. and the idea is that the teams work in (inaudible) in part of and deliver... within six months. and so not as a... powerpoint or... actual out come and actual change. and they are... the american people. what we actually did was in the version of a traditional (inaudible) and actually... what we did instead was the ground force from within the government a set of... funded

by agencies that did (inaudible) external folks to come in and help. in fact, people competed for the right to pay for both. they were actually going to fund (inaudible). we actually... (inaudible) when we lost the program on may 23rd. and you will hear more about the (inaudible) next. (inaudible) to work with the u.s.... (inaudible) for six months, right? (inaudible) we have massive,

massive response. some (inaudible)... who then started their work in july and in august. and they are off to an unbelievable start working with their (inaudible) to do amazing things. (inaudible) one of the primary... (inaudible) is to get your help. because, (inaudible) 2,000 miles... (inaudible) they want to help in any way that they

possibly can. (inaudible) before we do that, we would like to announce a very special guest, actually... mayor lee. ... >> mayor lee. >> i can't begin to tell you how excited i am for white house... and the (inaudible) president's fellowship program to be announced here and to see a national effort to join the local efforts. i will start out to tell you what happened to me coming a few years when i first started in government. the first years as a very brash

and passionate attorney. now i have a lot of strong feelings about... (inaudible) low income tenants and the department of building inspection and fire department. the wave of the streets were conducted that will be safe in the public housing project ts. and during those years, 23 years ago. really kind of change... (inaudible) or you have to sue it to change it. of course, as an attorney (inaudible). of course, i litigated against the city for some years and got convinced that maybe that does not end up in all of the best results. so i got enticed by (inaudible) to start working in it and... required the people in the city government who wanted to do

better but simply did not know how. the passion was there. the passion from our communities have been there for many, many years. and so, fast forward 20 years later i am the mayor of this crazy place and i tried... (inaudible). and i think the great way of doing that is to model new ways to an old passion and as people who want to solve problems and people who have passion to get other people involved in the community and government and people who have a passion to help others. people who have the passion to pledge the welfare of the city ahead of their own success. that is what i want to see happen in government. and so, a lot of it is called innovations because, guess what? i learned very quickly, from years of working with christene and others, innovation is not just about technology, it is about a spirit of being willing to solve problems for a larger

(inaudible) that is what i have always kept as a close objective. my role in government. so it is with that i wanted to thank the number of people here, first and foremost, ted (inaudible) and america, and just this place, (inaudible) america that has been really very helpful to insight a lot more innovative spirit in everybody and i said what is your passion? and how can we get people who share that same passion to break the barriers of either the lack of technology or education level to really work together to collaborate even further. and so, we were... service, and we are (inaudible) america next year to become partner and tackle the issues that we have been struggling with in government. i also want to thank, mike (inaudible) he is here. mike is the head of a city hall fellows for quite some years.

and in fact, i think that he is responsible for some set of (inaudible) of students that come through the city since 2008 helping us and helping the department solve problems and being additional eyes and ears on creative ways to communicate with our citizenry to solve problems and public safety. i want to thank ron con way who was helped me at the ffc, the initiative for technology and innovation. and here our new (inaudible) the new chamber of commerce and it is not us, so much, helping them, it is they are asking, now over 304 (inaudible)... >> 305. >> 305. girls, over night. with technology companies that are helping us build a very strong partnership on how to solve the problems that will eventually help create jobs and solve issues that we have

watched over for, issues such as how to (inaudible) how do you share more information with where the buses are going? how do you get parking solved in this great city? how do you match up bicycle lanes with traffic places so that each one of them, the drivers and the bicyclists are safe in our town? just a whole host of things. here is bob he is the head of professional engineers, because we want to do it with our people. that is what... we solve... last year was a huge challenges in our city. (inaudible) city. litigation for years to come, bob, because they want to work with our labor to try to get successes building. and now we have the opportunity to work with (inaudible) who are going to give us all of our

technology, (inaudible) in the city. to excite them, because, some of the things that i learned very early is, people who don't know what we are trying to do will maybe think in fear, is it my job at stake? because of the technology? or am i going to be (inaudible) because of technology? >> and at the end of the day, everybody's job is enhanced not limiting. you will be asked to do more with less. we have to do more and this is where the role of technology and our passions come together. >> and i want to also thank our department of human services as well. they have been very active in helping us figure out more on the workforce issues as we try to get more into a modern (inaudible). all of these recognitions are in anticipation of all of those... two of those. the first one, which (inaudible) [ applause ]

>> you know, we are getting ready because we declared the month of october the innovation month and that is when we clinched the nationally (inaudible) and the other one that i made in recognition and certainly taking the lead from president obama and the white house presidential fellows. is that we are today, announcing our own mayor's city hall innovation fellows as a program in san francisco. [ applause ] >> and collaborate their own passions for improving our city. we made this announcement very early because we want the same thing. we want fellows that have come through for years in the first generation of programs to meet the fellows programs 2021, and

global technology and the (inaudible) sector to help these fellows help us. and so we will ask and make applications available for those who want to help us really solve some issues in our city. and allow these things, the collaboration that we have and the target history and the (inaudible) members and other members, we are going to be asking, (inaudible) to step up, not just on the weekend, not just when they have time, this is a business proposition for the city. we truly want to change the way that we do things. we don't have to build (inaudible), we can do them through our passion of wanting the best way to do things for our citizen and for our businesses in san francisco. and so, we are going to establish a city hall innovation fellows program that recruits people and recruits companies who will pay their employees to help us (inaudible) at city hall and

tackle all of the constant (inaudible) problems whether it is with their e-mail systems or different technology systems. or, whether we can innovate with the public about how to get better services out there to tackle lots of issues in the neighborhoods. we have got a lot of things, that are happening in the month of october. i said that it is our innovation month. and i want to invite all of you to kind of an open house that we have. i think that we have some 74 different companies for participating open (inaudible). kind of our open house. they got to introduce themselves to both communities everybody, be free to go in and see how people tackle the problems that they are working on and open up that with the local communities and others. (inaudible) we have got open data and it is still something that chris started and jane is now picking up, our chief innovation officer for the city.

and james is heading up the (inaudible) data efforts for us to generate more data out there. so the companies are our local, entrepreneurs to create the projects for our city. all of that, in addition to many new things are working with, even the new... accelerated which is kind of identifying the new (inaudible) with the new technology world. there is a lot of accelerating incubating that is going on in our city. and i am excited that we get to make this announcement of our city innovation fellow to really follow the lead of our president and make our communities more prosperous, and i think that we have got a great (inaudible) and you know, at the end of the day, not only want to improve the city, i want everybody... (inaudible) of all incomes to really be

able to access the wonderful economy that we are involved in, with all of our different, new, companies that are coming in. like apples... (inaudible) to write a future. to be able to live in an exciting vibrant city. i am so glad that we have to have such a compliment with innovation at such a level, thank you very much. [ applause ] >> thank you, so much, for your incredibly exciting (inaudible) i am sure that you will get tons of applicants for the fellow. and one thing that i can say is if you follow... you are actually following (inaudible) for her as inspiration for all of this. and what a wonderful movement it is. so what we are going to do now is actually move into the interactive portion of the

(inaudible). so you can decide which one you want to join. and on the two break out sessions happening at the same time and then the break-out sessions, one for the... (inaudible) and the other for... and which do you want to go to. so the first project, we talked about in detail is called the open data initiatives program. it is very much building on what steve was talking about. the idea of this project was to liberate the data from the vault (inaudible) >> >> >> >> we are ready to begin.

welcome to unico i'm albert and i'm very pleased that today we have a number of distinguished guests joining us from the ribbon cutting ceremony, so allow me now a few moments to introduce our guests first of all please welcome san francisco mayor mr. edwin lee. [ applause ] >> >> next please welcome singer, song writer and unico cast member, quopola. [ applause ] >> we also would like to welcome the director of the san francisco zoo, miss tania peterson. >> and now, ladies and gentlemen, let's please welcome unico, ceo mr. tabashi yani. [ applause ]

>> and last, but not least, please welcome unico usa chief operating officer, mr. pani... [ applause ] >> at this time, i would like to ask unico ceo, mr. yani to give us a few opening remarks. >> mr. yani please. >> good morning, everyone. yeah, i am now so much excited because of for the opening soon and also i would like to express my personal experience 45 years ago i was 18 years. i passed 15 this usa, in san

francisco, is my past experience to around here. and also, i much say, i am a 49er. [ cheers ] >> because i was born 49 year, and also, for each century, do you know, today, today is a day, you know, today is steve jobs passed away, one year ago. i give steve jobs so much and this is a place of innovation, i try to make innovation here for us today. thank you very much for listening. thank you. [ applause ] >> thank you, very much.

>> may i now ask mayor lee for a response, please? >> thank you. and mr. yuni thank you and welcome to san francisco, welcome unico for to the square it is a great place to be, this 30,000-square foot flag ship for the west coast and i have been wanting to tell you that i have known about your store to my daughter for quite some time, who have been religiously shopping for their affordable and very well-designed clothing for quite some time, and of course, i'm very intrigued being the next model to follow joe montana. but, i'm happy to be here and joined with, of course, tania peterson our zoo director and so many friends. i also had to wake up to my

wife saying, we are going to the store today, are we not? so she is there already, we are already focused on the orange section of the store to get ready for this weekend. but i want to not only congratulate unico for locating here in our very exciting part of our city, the international part where so many millions of visitors come every year. in fact, last year in 2011, over 16.3 million visitors came to san francisco and most of them found their way to unit square to the best shopping in the world. this is the center for arts and culture and of course it is our innovation capitol of the world and we are doing all of the right things to continue our success in the city. part of that success, is to work with great corporate citizens like unico and their efforts to make sure that they give their best effort to hire

san franciscoans. today we celebrate not just a flag ship store but a store that has made corporate responsibility at the helm of their friend. there is over 500 people that they have already hired in this store. that is a fabulous contribution. they have worked that magic with our office of economic development, having spent weeks to train people who may not have gotten this opportunity. but for their out reach in this store, and then, they created a buzz and excitement in our city. i know that people will not only appreciate the fabulous fashions here, that you just look at these prices, for the kind of quality that they have. and i know that we have smart shoppers like supervisor kim who will be here in a minute and others who look for that

casmere brand and also are very affected by the price sensitivity of the quality store. and then i want to just give a shout out. there are people so excited here in san francisco for this store to open. paul english from the richmond area of san francisco was here at 5:00 a.m. and i have to give a shout out to her. she and her friend michelle were the first two people in line here. i want to welcome you to the flag ship store in san francisco. congratulations mr. yuni and kenny, thank you for your wonderful work in setting this up and working with us so well. >> thank you, very much. yeah, you are very, very good serviceman, and the whole san francisco. thank you. thank you very much. >> and i think that we are, yes? >> by the way, when you get in there, you have got to see the

magic mirror, that is something that is going to blend technology with your fashion. mr. yuni on behalf of the city in a way in which we are so proud, so thankful for this opportunity to welcome the flag ship here, we would like to declare this unico day here in san francisco. [ applause ] >> thank you, very much. mayor lee and thank you very much everyone. i think that we are ready now to spread the unico ribbon for the ribbon-cutting ceremony, yes? if we could have, here we go, just underneath, yes, please. yes, i think that everyone has, yes, thank you very much. so, ladies and gentlemen, we are going to do it on the count of three. we will go, 3, 2, 1 for our

guests and for our executives, obviously we have a number of very interested photographers here so please give us your best unico smile possible. ladies and gentlemen, so if we are ready, 3, 2, 1, all right? >> 3, 2, 1... [ cheers ] >> thank you very much, everyone. and i think that we will be opening in probably... >> yes? >> we will be opening very, very shortly. one moment please.